‘Remodeling’It’s often said that fashion is a matter of taste. Or is it the other way around and is taste a matter of fashion? To what extent are our preferences and ideas of beauty really our own? Together with art director Kumi Hiroi we started looking closely at the fashion industry through the images it produces. We asked others to look with us. Literally: by offering people a stack of magazines and asking them to describe in words a fashion ad that attracted their attention. The collected words, mostly comma separated keywords and abrupt phrases, became our working material. Without seeing the original images we began reconstructing our own, this time visual, interpretations of the descriptions at hand. For the second part of the project, we asked six writers (Maartje Wortel, Shira Keller, Basje Boer, Jetske van Heemstra, David Pefko and Jonathan Griffioen) to use these images as inspiration for short stories. The project and its publication consists of four interpretative layers: original fashion ads, image descriptions collected by Hymmen and Hiroi, their translations into photographic images, and the six written contributions inspired by these visual re-readings. |
‘Kennis voor Klimaat’‘Kennis voor Klimaat’ / ‘Knowledge for Climate’ is a Dutch research programme in the field of climate change and adaptation. With the art-direction of Zinnebeeld and Synergos Communication I travelled through the Netherlands to capture images for their eight research fields as well as portraits for their publications. For more information about this programme, please check: www.kennisvoorklimaat.nl |
‘Mountains in My Backyard’‘Mountains in My Backyard’ is a joint production between Anneke Hymmen and Neeltje Bollen and is made possible by cooperation with the Autres Directions foundation. Why young Europeans emigrate to Canada The book is available via: www.mountainsinmybackyard.eu and www.autresdirections.nl |
‘Kind of Scarf’This is a collaboration with Japanese designer Kumi Hiroi |