Anneke Hymmen Photography

‘Remodeling’

It’s often said that fashion is a matter of taste. Or is it the other way around and is taste a matter of fashion? To what extent are our preferences and ideas of beauty really our own?

Together with art director Kumi Hiroi we started looking closely at the fashion industry through the images it produces. We asked others to look with us. Literally: by offering people a stack of magazines and asking them to describe in words a fashion ad that attracted their attention. The collected words, mostly comma separated keywords and abrupt phrases, became our working material. Without seeing the original images we began reconstructing our own, this time visual, interpretations of the descriptions at hand.

For the second part of the project, we asked six writers (Maartje Wortel, Shira Keller, Basje Boer, Jetske van Heemstra, David Pefko and Jonathan Griffioen) to use these images as inspiration for short stories.

The project and its publication consists of four interpretative layers: original fashion ads, image descriptions collected by Hymmen and Hiroi, their translations into photographic images, and the six written contributions inspired by these visual re-readings.

www.hymmen-and-hiroi.com

‘Kennis voor Klimaat’

‘Kennis voor Klimaat’ / ‘Knowledge for Climate’ is a Dutch research programme in the field of climate change and adaptation.

With the art-direction of Zinnebeeld and Synergos Communication I travelled through the Netherlands to capture images for their eight research fields as well as portraits for their publications.

For more information about this programme, please check: www.kennisvoorklimaat.nl

‘Mountains in My Backyard’

‘Mountains in My Backyard’ is a joint production between Anneke Hymmen and Neeltje Bollen and is made possible by cooperation with the Autres Directions foundation.

Why young Europeans emigrate to Canada
These photographs are part of a publication, a research about why young Europeans still move to Canada. Economic reasons are almost never their sole motive. Curious about the adventurers I flew over the Atlantic Ocean together with journalist Neeltje Bollen to investigate. What we found was the unbelievable influence of space in this environment – an enormous country inhabited by bears and mountain flowers.
I used landscape photography to examine the interaction between man and his surroundings to tell the story of desires and observations. I want to make the viewer wander through Canada’s western terrain – where people are never the sole object, but always apparent.

The book is available via: www.mountainsinmybackyard.eu and www.autresdirections.nl

‘Kind of Scarf’

This is a collaboration with Japanese designer Kumi Hiroi
of Kind of Moving to promote her new collection of scarfs.
Kind of Scarf is a treasure hunt scarf. X marks the spot where a surprise gift has been hidden on these urban treasure maps printed onto silk scarves.
Kind of Moving printed colourful plans of Copenhagen, Amsterdam, Tokyo, Paris and Ghent onto silk squares and marked on each the location of a treat, concealed with the help of friends that live locally. www.kindofmoving.nl